27 Feb '14, 6pm

Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

Are you taking advantage of mobile advertising like Amazon, Best Buy, and Bank of America? AdGooroo this week highlighted the top advertisers in mobile search based on impressions for the top 50,000 keywords in U.S. Google AdWords. What AdGooroo found was that many of the top mobile advertisers weren't nearly as competitive when it came to desktop/tablet. For example, iTunes ranked 4th in mobile advertising at 17.9 million impressions, but was 217th in desktop/tablet at 8.4 million impressions. The same was true for others like Wells Fargo, Chase, and Pizza Hut: WellsFargo.com: Ranked 9th in mobile search at 11.5 million impressions; but 137th in desktop/tablet search at 12 million impressions. Chase.com: Ranked 16th in mobile ads with 7.5 million impressions; stays at 119th with 13.5 million impressions in desktop/tablet. PizzaHut.com: Ranked 18th at 7.1 million impressio...

Full article: http://searchenginewatch.com/article/2331438/Amazon-Best-...

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Does Mobile Search Really Matter?

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