27 Feb '14, 2pm

Why SEO is About Pull, Not Push

The best advice for executing SEO in 2014 is to always be open to new ways of thinking about the industry. Over the past few years, SEO has been forced to evolve and segment into several distinct practices: content marketing, public relations, reputation management, technical consulting and so on. While these segments are often divisive – geeks shunning community managers, web analysts dismissing copywriters – their presence forces both generalists and specialists alike to be more introspective, to question the services they offer, and to push the industry to evolve at an excitingly disruptive pace. Recently I've been contemplating whether SEO should be considered a marketing service at all – and I've been meditating on the fact that it is undeniably closer to being a "feature" of web development, rather than a way of marketing a brand to an audience. Thinking about SEO in...

Full article: http://searchenginewatch.com/article/2331206/Why-SEO-is-A...

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