27 Feb '14, 1pm

The Real Reason AdWords Isn't Working For Many Small Businesses

The Real Reason AdWords Isn't Working For Many Small Businesses

By now, you’ve probably read the New York Times piece that’s been making the rounds lately. If not, here’s the upshot: it concludes that Google AdWords isn’t practical for small businesses . Unfortunately, it’s not the first time the Gray Lady has gone after AdWords, nor is it the first time that the paid search community has responded so vigorously in its defense. The real tragedy of the latest piece isn’t that AdWords has been singled out – it’s that the Times (and the business owners it interviewed) have once again missed the point. I Get It Before I go into how the article got it so wrong, I should say that I see where the author and her interviewees are coming from and that I sympathize with their positions. Let’s face it – times are tough for small businesses. Customers are becoming increasingly choosy (and have many more options, and therefore more power, than they ...

Full article: http://searchengineland.com/the-real-reason-adwords-isnt-...

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