27 Feb '14, 1pm

Marin & DoubleClick Search Partner With Boost Media To Scale Ad Optimization

Boost aims to help marketers scale the taxing process of creating, testing and reporting on search and social ad creative with a network of copywriters working in more than ten languages and algorithmically powers ad testing and optimization. Boost says clients see an average sales volume increase of 30 percent at a 5 percent lower CPA and save some 60 hours a month on ad creative development, testing and reporting.

Full article: http://searchengineland.com/marin-doubleclick-search-part...

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