26 Feb '14, 8pm

Reach more customers across Search and Display with Search Network with Display Select

Reach more customers across Search and Display with Search Network with Display Select

Our customers are accessing information across multiple devices, and might look at 10 different sources - online reviews, news articles, recommendations from friends and more - before making a purchase. Display advertising captures these signals, enabling advertisers to connect with customers across millions of sites, videos and apps. But for some advertisers, managing separate search and display campaigns can be complex and time consuming. Last fall we launched a new high-performing way for advertisers to grow their businesses across both search and the very best of display opportunities in a single campaign: Search Network with Display Select . Now we're excited to share the early results: Search Network with Display Select campaigns are helping advertisers gain up to 15% more customers than search campaigns alone. In fact, the average advertiser can see a 35% higher cli...

Full article: http://adwords.blogspot.com/2014/02/reach-more-customers-...

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