26 Feb '14, 6pm

Twitter Adds Promoted Accounts to Search Results

Twitter Adds Promoted Accounts to Search Results

Twitter is introducing a new feature sure to make advertisers happy. Twitter advertisers will now have the option to promote accounts in search results, the great new high exposure ad placement for advertisers looking to promote their Twitter accounts, rather than promoting a specific Tweet. Here's an example Twitter provided in its announcement , showing a search for [latte art]: This change will allow Twitter users who are interested in gaining new followers to be able to promote their account when people search for keywords related to their Twitter account. It’s worth noting that advertisers who are already promoting their accounts with the Promoted Accounts campaigns will see their promoted account in the search results now. In the search results, promoted accounts seem to be displayed above the organic tweet results, giving plenty of exposure for advertisers. However,...

Full article: http://searchenginewatch.com/article/2331181/Twitter-Adds...

Tweets

Twitter To Start Including Promoted Accounts In Search Results by @mattsouthern

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