26 Feb '14, 8pm

AdWords Flexible Conversion Counting Officially Lauched, Welcome “Converted Clicks” and “Conversions”: Earlier...

AdWords Flexible Conversion Counting Officially Lauched, Welcome “Converted Clicks” and “Conversions”: Earlier...

The change will be particularly helpful for advertisers that are driving both online sales and online leads through AdWords. In the example shown below, the advertiser wants to count every sale and each unique lead as a conversion. If the same person clicks on an ad and comes to the site twice, making two separate purchases, that will count that as one Converted Click (i.e. Unique Customer) and two Conversions (i.e. Sales). However, if a customer clicks an ad and downloads a total of four product catalogs in multiple visits, the advertiser can change the Conversions settings for the downloads count them as one unique lead. So, these actions will register as one Converted Click (i.e. Unique Customer) and just one Conversion (i.e. Unique Lead).

Full article: http://searchengineland.com/adwords-flexible-conversion-c...

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