26 Feb '14, 5pm

Why Matt Cutts Can’t Kill Guest Blogging by @markdaoust via @sejournal

Why Matt Cutts Can’t Kill Guest Blogging by @markdaoust via @sejournal

Identify good guest blogging partners: Avoid sites that offer “open invitations” to guest bloggers, unless they’re moderated and edited. Look for strong metrics: This is important in both the SEO and audience areas. Do they have a responsive audience? Is the audience targeted to your industry? Can you legitimately add to the conversation? Avoid linking to your content in the body of the article: Links to your website should be mostly saved for your bio. Focus on your brand and develop thought leadership. Be creative: Put in the time and effort to create high-quality content, whether it’s on your site or someone else’s. Any benefit you may get from guest blogging will be negated by poorly written, thin content. Besides, if you are paying attention to the first point (Identify good guest blogging partners), they hopefully won’t allow you to publish thin content. Develop rela...

Full article: http://www.searchenginejournal.com/matt-cutts-cant-kill-g...

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