26 Feb '14, 1pm

3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

Integrating Google AdWords and Google Analytics makes for a data rich experience. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc., found in AdWords to see more deeply how campaigns are impact other media and paid search user behavior. Here are three examples of how combining Google AdWords and Analytics can help improve the performance of your paid search campaigns. 1. End to End Paid Search Report This custom report for Google Analytics contains all the goodies needed to get a great snapshot of paid search in AdWords. It includes info like percentage of new visits and revenue per click, and ties into Google Analytics goals and ecommerce tracking. Use this data to view reporting with multiple goals and revenue reporting for ecommerce tracking. Customize the paid search report to each unique accou...

Full article: http://searchenginewatch.com/article/2330931/3-Ways-Mergi...

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