26 Feb '14, 2pm

6 Tasks To Automate In AdWords Without Scripts Or Tools

When we think about automation in PPC, our minds tend to jump to expensive tools like Marin, Kenshoo and Acquisio or advanced algorithms and Google Scripts. However, you shouldn’t let the word “automation” scare you into forgetting the simple things that make it great: speed and consistency. Today, I’m going to take you through six common PPC tasks you can do yourself for free in AdWords through the magic and wonder of automation. Search Query Reports Working with multiple clients, there are certain tasks I want to do at least once a month — things that can be fairly time consuming and also will look amateurish if I forget to do them. Mining search queries is one of these tasks. You certainly don’t want your boss or client looking through your broad match terms and finding that your “Honda Cars” campaign has spent thousands on Honda lawnmower queries (I’ve seen it happen)....

Full article: http://searchengineland.com/6-tasks-automate-adwords-with...

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