25 Feb '14, 8pm

Matt Cutts: EXIF Image Metadata is 'Potentially' a Google Search Ranking Factor

EXIF data is the metadata that is included in most images that are taken with the camera. It includes things such as camera type, date taken, size, along with dozens of other parameters. But does any of this metadata have any impact on Google search results? Could webmasters potentially manipulate this information in order to rank better either in the regular search results or image search? In the latest Google webmaster help video, Google's Distinguished Engineer Matt Cutts discusses whether EXIF data from pictures is a ranking factor in search results. The answer might surprise you, and will get many more webmasters looking into EXIF data and how they should be utilizing it within their images. "The short answer is we did a blog post in April 2012 where we talked about it and we did say we reserve the right to use EXIF or other sort of meta data that we find an image in ...

Full article: http://searchenginewatch.com/article/2330934/Matt-Cutts-E...

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