25 Feb '14, 1pm

How to Use Google Analytics Campaign Reports

Following on from my previous article, which outlined the data and benefits within the main Acquisition reports , All Traffic and Channels, this post is going to take a deeper look at the Campaigns report. Being under Acquisition, you can tell that this report will also contain information about where your website visitors have come from. The Campaign report, however, is one of the more tailored reports in Google Analytics as it is based on the tagging that you use, making the information in each website's report quite different. What Does Campaign Mean? Campaign is a term used most in advertising. Each run of advertising comes under a theme – called a campaign. For your website, the various methods you use to encourage traffic to your website are all campaigns; some of which Google automatically recognizes and tags with Google Analytics information for you, others you hav...

Full article: http://searchenginewatch.com/article/2330558/How-to-Use-G...

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