22 Feb '14, 11pm

Renewed focus on the blog is why Content Marketer's role is rising.

The primary responsibility in most of these new job openings is the company’s blog being the main focus. The blog starting point varies wildly. Some have no blog at all; others have one that could be better. The new content marketer is responsible for creating a strategy around the blog’s messaging, setting up goals for content (in terms of conversion, social shares, or another metric that’s important to the company), and writing the majority of the blog posts.

Full article: http://www.searchenginejournal.com/rise-content-marketer-...

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