03 Jan '12, 11am

12 SEO Resolutions for 2012

12 SEO Resolutions for 2012

Stop buying useless links We’ve been saying it for years and hopefully this year we’ll say it for the last time. SEO isn’t about buying links. It’s about engaging users. Panda proved that Google hates content farms, and continuing to invest in low quality links will actually end up hurting your rankings instead of providing a benefit. Buying links from content farms is about gaming search engines, not meeting the needs of uses to achieve real success. In 2012, let’s finally put an end to this worthless tactic. Make your #1 KPI conversions, not rankings or traffic Rankings and traffic man nothing if visits aren’t driving revenue. The true performance indicator is whether people are converting once they get to your site, not how many people get there because you’re the first result in Google. Remind yourself that vanity rankings and broad-spectrum traffic aren’t the goal. In...

Full article: http://www.promotionworld.com/se/articles/article/120103-...

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