02 Jan '12, 2pm

Top 5 Trends for Search & Social Media Marketing in 2012

Top 5 Trends for Search & Social Media Marketing in 2012

The past year saw many new developments in online marketing, including evolving organic and paid search landscapes, convergence of social media and search marketing, growth of mobile and local searches and a rapid rise in spending on social media marketing using Facebook, Twitter, LinkedIn and Google+. Online marketers have only begun to explore and respond to these new opportunities. Based on insights from customers, analysts, and partners, here are five predictions for the evolving landscape in 2012. Mainstream Organizations Adopt Marketing Automation & Social CRM
 Marketing automation has traditionally consisted of email and email nurturing. However, 2011 witnessed the expansion of social CRM, enabling another channel to reach and interact with customers and it has become one of the fastest growing segments within the CRM industry. In the next year, social CRM will evol...

Full article: http://searchenginewatch.com/article/2133532/Top-5-Trends...

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