31 Dec '11, 11am

I just left a comment on 5 B2B Search Engine Marketing Resolutions For 2012 at Search Engine Land

With the holiday season winding down and 2012 just around the corner, it’s time to take a deep breath and get ready to plunge into the new year. When marketing teams get back from the New Year’s weekend, you can be sure that new found vigor and excitement will be in the air. For B2B search engine marketers, it’s time to seize the opportunity. Here are five resolutions top of mind on my list for 2012, and recommended for other B2B search engine marketers as the new year begins. Track More Leads 2012 is the year to stop working with blinders when dealing with Web traffic reports and evaluating the effectiveness digital marketing channels. Replace email addresses with contact forms Create lead generation forms and landing page summaries for value-added content initiatives Consider layering in call-tracking solutions , particularly when a larger percentage of business developm...

Full article: http://searchengineland.com/5-b2b-search-engine-marketing...

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