30 Dec '11, 11pm

Social Media ROI, Automation, Monitoring and the Woman Scorned | Search Engine Journal #socialmedia

Social Media ROI, Automation, Monitoring and the Woman Scorned | Search Engine Journal #socialmedia

Stark, raving mad and angry enough to do some damage. That was me after having what started out as a quick, pleasant Q & A. This article about social media ROI is what resulted from the conversation, after my editor took out all the cuss words and indecent language not fit for general consumption. Oh yes, the topic was “How do you measure your social media ROI?” Tip of the Day: Social network automation is not the same as measuring social media ROI. There’s a big difference. When asked this question, I responded with a short answer. Measuring your ROI for social media includes such things as: Identifying users that have engaged through social media Assigning an appropriate value to social media interactions in the click stream Determining if the user converted to a sale I mentioned a few great articles about the fundamentals of social media ROI, such as those written by Br...

Full article: http://www.searchenginejournal.com/social-media-roi-autom...

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