30 Dec '11, 5pm

A Look Back at the Evolution of SEO in 2011

In October, Google announced their intent to make search more secure in response to privacy concerns. Basically, when a Google user is logged into their account, their search data (like what keywords they used to find your website) are no longer being given to website owners. Matt Cutts, the director of web spam at Google, announced that Google estimated the change would impact less than 10% of searches being conducted on a daily basis, but many SEO professionals and site owners have reported seeing as much as 40% being filed under "Not Provided." This has raised some concerns among site owners. Without trustworthy data to build SEO campaigns off of, how would they know what keywords are working for their sites and which ones are not? One of the more frustrating aspects of encrypted search is that it doesn't affect PPC data, only organic search. Some have hypothesized that...

Full article: http://www.searchenginepeople.com/blog/seo-evolution-2011...

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