30 Dec '11, 3pm

How to Improve Local SEO Efforts

The first step of an SEO campaign is to conduct keyword research to find out how target audience members are searching for the products or services that you provide. Skipping this step can result in less traffic or less qualified traffic that won’t convert. Keyword research should first be conducted nationally, and then localized later by adding the city or town, state, and neighborhood in front of the chosen keyword. For example, for a local pizza shop it makes more sense to optimize for “Anytown NY pizza place” than it does to target the much more broad “pizza place”.

Full article: http://isedb.com/20111230-16168.php

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