30 Dec '11, 3pm

What Makes Them Click - 5 Reasons Online Video Is So Persuasive #usability

Video is arguably the most powerful of all online media choices we have today for persuasion. Last year I had the opportunity to cover the affect of persuasion in online video with Dr. BJ Fogg, experimental psychologist and Director of Stanford University’s Persuasive Technology Lab. That’s why I was especially glad to find a fellow user experience colleague of mine and long-time leader in the professional user experience (UX community) Susan Weinshenk, cover this issue in her recent column on theBrainLady blog titled, “5 Reasons Why Online Video is So Persuasive , which all video marketers should read and learn from.

Full article: http://www.reelseo.com/5-reasons-online-video-is-so-persu...

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