30 Dec '11, 9am

@sbepstein Search & Mobile Marketing Trends: SEO Apocalypse 2012

This has been a year where search marketing truly matured. Mobile became one of the largest growth components, with its share of the overall search market now reaching 20 percent. Looking ahead, expect 2012 to be the year when we push further into the Mobile Semantic Web 3.0, which presents opportunities that will drastically change SEO as we know it. There will be “Four Horsemen” of an SEO apocalypse in 2012 and they will all be carrying a mobile device. 1. QR Codes Quick Response or QR codes in 2012 will be near ubiquitous both online and offline in the U.S. to easily send people with mobile devices to online destinations. QR codes are increasingly being used on billboards and various signage as nearly 50 percent of U.S. mobile users have a smartphone. Mobile devices themselves are ubiquitous with their users and are used often in tandem with using other media, such as m...

Full article: http://searchenginewatch.com/article/2133514/Search-Mobil...

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