30 Dec '11, 6am

Using Social Media Monitoring as an Inbound Marketing Channel - Whiteboard Friday

Howdy, SEOmoz fans. Welcome to another edition of Whiteboard Friday. This is our special end of year edition. I hope all of you had a great holiday season and are about to have a great New Year's. It's been fantastic spending 2011 with you, and I cannot wait for 2012. It's going to be incredible. Today I want to talk a little bit about using social media monitoring specifically as an inbound marketing channel, as a way to attract customers and to accelerate your marketing efforts in all sorts of ways. Let me talk briefly about some background on this so you understand where I'm coming from. Let's imagine that you're Minted.com. They make great holiday cards - Geraldine, my wife, and I use them to do our holiday cards recently - and they do some branded stuff. So they have searches, keywords that come to them that are branded - things like minted, and minted cards, and mint...

Full article: http://www.seomoz.org/blog/using-social-media-monitoring-...

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