29 Dec '11, 5pm

A PPC Marketer’s New Year’s Resolutions for 2012

Is your idea of “keyword research” just a bunch of keywords jammed into in an excel? Effective keyword organization and keyword management is a foundational component of paid and organic search marketing. In PPC, it means grouping similar keywords and matching them with targeted ad text and landing pages. And in SEO, it means effectively targeting keyword niches in order to create and link together original themed content about specific topics, which in turn are more likely to rank highly for targeted organic searches. Start a new year off with proper keyword organization ! 2. Lose Weight Cut the fat from your PPC campaign! Negative keyword discovery and negative keyword expansion —along with dumping keywords you shouldn’t have been bidding on in the first place—can have a huge impact on your overall paid search costs, both by reducing garbage clicks and by improving your ...

Full article: http://www.searchenginejournal.com/a-ppc-marketer%e2%80%9...

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