29 Dec '11, 5am

Counting to 10 the Google Way

With the end of 2011 in sight, I thought it would be a nice time to reflect on the good old days. Remember the good old days? Back then, men were Real Men, women were Real Women, and SERPs were Real SERPs. Good, decent, God-fearing SERPs had 10 listings – no more, no less. You could count them on your calloused fingers after a hard day’s work, and you knew that all was right with the world. Then Google got fancy, like some city boy wearing $100 pants and a man-purse. Now, decent folk everywhere are subjected to images, news, videos, and coffee shop listings, when all they want is a good, old-fashioned link. Worse yet, you can’t even count on a SERP to add up to 10. No sir, I don’t like it. It’s getting harder and harder for SEOs to count rankings the old-fashioned way. While we need to let go of rankings as our only metric, being able to count a SERP reliably and consisten...

Full article: http://www.seomoz.org/blog/counting-to-10-the-google-way

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