08 Feb '14, 10pm

In the world of SEO, not all keywords are created equal. Here's how to pick the right ones:

Keyword research and targeting are critical first steps in any SEO campaign. First, you come up with a list of relevant, traffic-driving keywords that you bucket into high-level keyword groups. Then, you map those keyword groups to corresponding pages on your site. Or if there are no relevant URLs to map to, you have new content created. That's your typical keyword research and mapping process. But what's missing here is prioritization. Even with a list of keywords and URL targets, you still need to determine which terms deserve more of your time and which deserve less. Here's how. How to Prioritize Your Keyword Targeting Efforts Not all keywords are created equal. Some drive more traffic, others have higher intent, and still others may be more profitable for your business. So you can't take a one-size-fits-all approach to your keyword targeting efforts. You need to priori...

Full article: http://searchenginewatch.com/article/2325344/8-Deciding-F...

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