26 Dec '11, 5pm

SEO Considerations For Google Mobile Search In 2012

Mobile search has never been just one result type. It provides different results and presentation formats, depending on whether the search query is from a feature phone, smartphone or tablet. Google has just announced a specially designated crawler for smartphones apart from what it uses currently for feature phones, which foreshadows a deeper divergence of results between the two mobile types, as well as from desktop results. Until recently, the results for the different mobile types has been assumed to be the same as those for the desktop or simply just more Google local results. However, data and research findings detailed in a Covario whitepaper on Mobile Search validate that there is much more happening with search on mobile platforms. How Does Google Differentiate Between A Feature Phone & Smartphone? In a search engine’s view, the difference between feature phones a...

Full article: http://searchengineland.com/seo-considerations-for-google...

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