Why Google's New Keyword Data May Actually Make 2011 "Year of Mobile Marketing"

Still, with all that explosive market and growth data, marketers hesitated to allocate budget to mobile marketing

By helping solve the fundamental business problem of resource allocation, Google’s freshly announced Mobile Keyword Tool has the potential to ignite mobile search marketing and propel mobile web marketing into orbit, right now. How is that? The announcement revealed a new feature designed to help marketers build segmented keyword lists that better target ads toward mobile searchers. By using the “Advanced Options” tab in the familiar interface, you can now get keyword ideas not just for desktop search, but for mobile WAP search (most feature phones), and full Internet browser search (iPhone, Android, and other high-end smartphones). As with the desktop searches, you can filter these keywords by average CPC, competition level, search share, and other metrics to target mobile search campaigns. This all makes sense: Google’s reports mobile search volume as up 130% year-over-y...

Full article: http://searchengineland.com/why-googles-new-keyword-data-...