31 Jan '14, 3pm

4 Content Marketing Strategies That Still Build Links

Does anybody else hear R.E.M. (video autoplay) playing in their heads every time they open a post about link building? Link building as we knew it is changing drastically; and seriously folks, it’s getting hard to write about. What’s the latest breaking news? Spammy guest posting for links is dead now! No surprise there — that’s been a long time coming. (My magic eight ball says infographic links have been on the chopping block for a while now, too… along with nearly everything else we used to call “link building.”) I think we are watching SEO practices dissolve into the broader framework of content marketing and inbound marketing — and this is a good thing for everybody. It’s good for Google because converting SEOs to content marketers means less spam to fight. It’s good for users since content marketing focuses on giving consumers what they want, not stuffing keywords to...

Full article: http://searchengineland.com/4-content-marketing-strategie...

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