31 Jan '14, 12pm

Take Your Mobile App Marketing Campaigns to the Next Level With Deep Linking

Allows you to highlight areas of your app which do not get a lot traffic. With deep links you can easily point to specific areas of you app that you want to highlight and "refresh." Allows you to enhance the flow of your app, encouraging users to engage and view specific content. This could be anything from media content to new subsequent products offered by yourself or affiliates. It also allows you to exponentially increase revenue from advertisers. By encouraging visitors to engage with, and view, other locations within your app, you will be able to align ads with the most relevant content, significantly increasing the conversion rate of advertisements – which can be a lot of money if the value of a user or lead is high. Allows your app to be more discoverable. Since Google now indexes deep links within apps, more of your content can be found from user queries with the ...

Full article: http://searchenginewatch.com/article/2326163/Take-Your-Mo...

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