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4 Tips to Effectively Localize Your Search Marketing

4 Tips to Effectively Localize Your Search Marketing

Localizing search efforts is a great way for advertisers to take their direct response marketing to the next level. From large brands with physical store locations, to franchise model organizations, to manufacturer-dealer relationships, localized search allows advertisers to provide the most up to date information to searchers and helps effectively funnel digital traffic into brick-and-mortar stores for offline purchasing, support, or even just pick-up. Historically, search advertising has had one primary goal: Drive people to the website so that they can purchase online. However, that basic reason to spend paid marketing dollars on PPC is quickly evolving. With the proliferation of mobile devices and digitally connected users on the go, paid search is the new "phone book" yet, search real-estate is limited on mobile devices, making it even harder to organically show up on...

Full article: http://searchenginewatch.com/article/2325911/4-Tips-to-Ef...

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