30 Jan '14, 5pm

Building a CRAP SEO Content Strategy - Search Engine Watch (#SEW)

Building a CRAP SEO Content Strategy - Search Engine Watch (#SEW)

I'm not a designer, which is why Robin William's excellent book series was my go-to resource when I started at my first design agency in 1994. The concepts of Contrast, Repetition, Alignment, and Proximity (with the unfortunate acronym) guided a lot of my creative direction and design recommendations. Although these creative concepts can still have massive impact on site legibility, usability and comprehension, a CRAP acronym also offers SEO practitioners guidelines around a content strategy to improve website rank-ability and engagement. Concepts & Connections As keyword level data has gradually disappeared, or been replaced by summarized data, SEO has needed to evolve for both planning and reporting to help justify effort and investment. Part of this evolution is looking at keyword (query) groups as concepts, aligning with user intent to help capture relevant traffic. Th...

Full article: http://searchenginewatch.com/article/2325902/Building-a-C...

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