30 Jan '14, 3pm

comScore’s New Metrics Mean Little for Video Marketers and Advertisers: comScore's plan to expand its cross-p...

comScore’s New Metrics Mean Little for Video Marketers and Advertisers: comScore's plan to expand its cross-p...

Yesterday, comScore in collaboration with the Coalition for Innovative Media Measurement (CIMM) announced plans to expand its pioneering cross-platform measurement service , which provides continuous unified measurement of media usage on a national scale across TV, desktops, smartphones, tablets, and radios. This next phase will be open to participation from non-CIMM members as well as CIMM member companies. A number of major broadcasters, agencies, and brands have signed up for the service, including: ESPN, Disney ABC Television Group, Fox Broadcasting Co., NBC Universal, CBS Corporation, A&E Networks, Turner Broadcasting System Inc., Univision Communications Inc., Viacom, Publicis Groupe, GroupM, and Omnicom Media Group

Full article: http://www.reelseo.com/comscore-metrics-video/

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Excelling (Again) At Excel For Search Engine Marketers

Excelling (Again) At Excel For Search Engine Ma...

searchengineland.com 30 Jan '14, 2pm

On Thursday, March 13th, I will be presenting on the Extreme Excel Excellence panel at SMX West with John Gagnon and Brett...

How Video Site NDN is Driving 500 Million+ Video Views Per Month

How Video Site NDN is Driving 500 Million+ Vide...

searchenginewatch.com 29 Jan '14, 10am

The top four U.S. online video content properties in comScore's December 2013 U.S. online video rankings are well-known br...