30 Jan '14, 3pm
comScore’s New Metrics Mean Little for Video Marketers and Advertisers: comScore's plan to expand its cross-p...
Yesterday, comScore in collaboration with the Coalition for Innovative Media Measurement (CIMM) announced plans to expand its pioneering cross-platform measurement service , which provides continuous unified measurement of media usage on a national scale across TV, desktops, smartphones, tablets, and radios. This next phase will be open to participation from non-CIMM members as well as CIMM member companies. A number of major broadcasters, agencies, and brands have signed up for the service, including: ESPN, Disney ABC Television Group, Fox Broadcasting Co., NBC Universal, CBS Corporation, A&E Networks, Turner Broadcasting System Inc., Univision Communications Inc., Viacom, Publicis Groupe, GroupM, and Omnicom Media Group