30 Jan '14, 3pm

After Guest Blogging…What’s Left for “Safe” Link Building? by @marceladevivo

Who am I to contradict Google’s head of web spam? What I will say, from someone who spends 80% of her time doing link audits, analyzing link profiles, and doing competitive analysis – is that most of the links that Matt has pronounced as “dead” are really NOT . What’s dead is “Footprint Link Building”. If ALL of your links are guest posts, then yes, this will cause your site to be penalized. If you have money terms in your anchor, Penguin will likely catch you at one point or another. If too many of your link ratios create a footprint, then your link building is not safe and will lead to manual or algorithmic penalties. If I believed guest posting was dead, I wouldn’t be writing here, would I? SEJ is a valuable site and most of us who deeply understand the industry will continue to share our voice and ideas through this and other high-quality industry sites.

Full article: http://www.searchenginejournal.com/guest-blogging-whats-l...

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