30 Jan '14, 2pm

10 Steps to Audit Any Pay Per Click Account

10 Steps to Audit Any Pay Per Click Account

Are you optimizing your account customizing bids and exposure to geographical performance? Let’s assume you target the whole USA and find out that Florida and New York are performing with a CPA 50 percent lower than other states. You might want to segment your targeting in those states and allocate a higher bid to generate more sales in Florida and New York.

Full article: http://www.searchenginejournal.com/10-steps-audit-pay-per...

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