30 Jan '14, 2pm

I Don’t Want No Scrub (Agency)

Look for relationships between various online initiatives like search & display? Look for connections between offline/online marketing initiatives (if applicable)? Look at Google Analytics (or similar tools) for additional conversion insight? Ask questions about how customers buy from your company? Look into the cart to see if there are areas of friction that will reduce conversions? For example, I recently noticed that visitors to a site had to add items to the cart two times before the item actually appeared in the cart. Talk about serious cart friction! This would decrease conversion events. Attempt to understand how your customers buy from you? For example, let’s say consideration for your product is less than 5 minutes and the product is only bought when the client is in deep need. In this case, it would make absolutely no sense to do a remarketing campaign, even thou...

Full article: http://searchengineland.com/dont-want-scrub-agency-182733

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