29 Jan '14, 5pm

11 Reasons Link Building Is A Futile Waste Of Time — And One Big Reason It Isn’t

11 Reasons Link Building Is A Futile Waste Of Time — And One Big Reason It Isn’t

(Not true. If the website that contains the anchor text has produced historical signals that indicate it has been a highly credible source for a long time, then anchor text originating from that source is likely to be quite helpful — and you won’t be able to control it because that’s what made it credible in the first place. Imagine for a moment there’s a college professor who has been blogging about global warming for a decade. He’s an expert. He can’t be bought. He sometimes links to other sources and sites, and he sometimes even uses text that contains what you might call a “keyword.” He has never heard of SEO in his life. Do you really think Google is going to ignore that source?)

Full article: http://searchengineland.com/11-reasons-link-building-futi...

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