29 Jan '14, 3pm

Report: Google Close (Again) To EU Antitrust Settlement

The third time may be the charm. According to Reuters Google is (once again) “close to settling a three-year antitrust probe by European regulators after it offered ‘much better’ concessions” to the European Commission (EC). However Google has been here before. Two previous antitrust settlements were strenuously opposed and thus defeated by Google critics and competitors. As part of that lobbying campaign several sponsored studies were issued, which uniformly found the core of Google’s settlement proposals — prominently showing links to rivals’ results — would have little or no impact on user behavior. According to the Reuters report an EC decision “is expected in the next few days or in a couple of weeks at the latest.” A key factor, said the article, is that regulators will not give Google’s rivals the opportunity to provide feedback and thereby object to the settlement ...

Full article: http://searchengineland.com/report-google-close-antitrust...

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