29 Jan '14, 2pm

4 Website Testing & Optimization Tips For More Revenue

4 Website Testing & Optimization Tips For More Revenue

It's the million dollar questions, folks. The website has launched, the keywords are in the place, and the first content pieces have been written. So, naturally, everyone wants to know what's next. Your biggest marketing piece is in you users' hands for the first time – or maybe it's been there for a while, and you want to make some improvements – and it's time to turn window shoppers into buyers. What you can test to increase your revenue? The short answer? Everything. As often as possible. Here are four things to get you started. 1. Headlines A headline is one of the most important things on your landing page. Plus, thanks to WYSIWYG editors, it's also the one of the easiest things to test. Headlines are the first impression on a first date. Users decide if they're going to stay or leave your site in fractions of a second , and your headline is typically where their eyes...

Full article: http://searchenginewatch.com/article/2325643/4-Website-Te...

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