28 Jan '14, 7pm

5 PPC Tactics Super Bowl Advertisers Are Using To Boost Their Campaigns

5 PPC Tactics Super Bowl Advertisers Are Using To Boost Their Campaigns

Most advertisers are driving users to watch their ads on YouTube, the viral measure of record. Yet, in addition to Butterfinger, AXE is another stand out example of advertisers using their own landing pages. In fact, AXE is gives users no other sitelink options in its “Make Love, Not War.” Super Bowl PPC ads. The AXE Peace landing page features a link to the powerful and sweet Super Bowl ad (shown below), but more prominently the landing page features a promotion for the #KissForPeace contest in which consumers are asked to post their kissing pics to Twitter with the hashtag for the chance to have their photo featured on a billboard in Times Square.

Full article: http://searchengineland.com/5-ppc-tactics-super-bowl-adve...

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