28 Jan '14, 8pm

Google & Bing Agree: Past SEO Success Guarantees You Nothing Today

If you have an older site, one that has been around for 10+ years, you may have noticed newer websites taking positions you once owned on search engine results pages (SERPs). Why does this happen? Is it due to spamming? Or freshness? The latest Google webmaster help video from Matt Cutts addresses the topic of what an older site can do to maintain its ranking over time. Sometimes, Cutts said, owners of older sites become complacent about their website. They fail to keep it up to date and keep it fresh. This isn't that unusual, because often times when a site ranks very well and for a long period of time, the webmaster is often worried about changing anything that could affect the rankings. As a consequence, that site can become outdated, with searchers gravitating towards fresher sites. "Take a fresh look at your site," Cutts said. "A lot of the times if you land on your s...

Full article: http://searchenginewatch.com/article/2325632/Google-Bing-...

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