28 Jan '14, 2pm

How to Make the Most of Google Analytics Acquisition Reports

Understanding how users have reached your website is fundamental to planning your marketing activity and increasing relevant traffic to your website. The place for all of this wonderful information is within the Acquisitions section in Google Analytics, broken down into manageable sections of information depending on which traffic you wish to review. This post will explain the top level reports, which are then broken down in more detail with the other reports, but it's always best to understand the basics first. Acquisition Overview This is a summary report showing Acquisition, Behavior and Conversion (ABC) data for the top traffic sources as grouped into channels by Google Analytics: These ABC reports were introduced in 2013 as a way to summarize the important data about how users reached the website, key behavioral analysis, and important conversion metrics. The default ...

Full article: http://searchenginewatch.com/article/2325346/How-to-Make-...

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