28 Jan '14, 12pm

The Phantom of Social Media: How Link Spam Continues to Haunt Google Rankings by @searchrook

That being said, I’d like to think of what follows as an analysis on the current state of Google’s search algorithm, how it is influenced by the authority, popularity, and conspicuousness of social networks, and how organizations are applying their knowledge of this state to gain online visibility. Nothing more, nothing less. The implications don’t concern me. None of my employers (past and present), clients (ditto) or I have anything misgivings against the sites profiled here. They just happen to be where they are, and therefore, the subject of this study.

Full article: http://www.searchenginejournal.com/phantom-social-media-l...

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