19 Dec '11, 5pm

From The Experts: Enterprise-Level PPC Campaign Management

From The Experts: Enterprise-Level PPC Campaign Management

Last month, I wrote about a conference session I moderated on Building and Training In-house SEO Teams. And while that get-together was a blast, I didn’t really get my geek on until I was presenting on a panel on Enterprise Level Bid Management. The title was a bit of a misnomer, as we covered topics well beyond the scope of bid management. But the basic premise of the panel remained about how to tackle large scale paid search problems. Industrial Strength – I love it! There were only three presenters on the panel, myself included, but there was a conspicuous depth of paid search experience, as I was the least experienced guy at the podium. My fellow panelist, Wister Walcott has been building enterprise search management tools for years and even co-founded a company that makes large-scale SEM tools . For his presentation, he focused primarily on non -bidding SEM challenges...

Full article: http://searchengineland.com/from-the-experts-enterprise-l...

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