24 Jan '14, 8pm

Mobile Marketing Taking Over: 65% of Marketing Emails Opened on Mobile Devices in the US

iPhone users spend more time viewing emails. 38% of iPhone users spent 15 seconds or more viewing each email. Coming in at a close second were Android smartphone users, with 35% spending 15 seconds or more viewing an email. Popularity of tablets continues to grow. Over 16% of emails were opened on a tablet (up from 15% in Q3 2013). Although Android tablets comprise only 1.8% of total email opens, this figure was twice as high as the previous quarter when they accounted for .9% of total email opens. Android gained market share. Apple smartphones and tablets accounted for 50% of total email opens, a figure that was exactly the same in Q3. But Android smartphones and tablets represented 14% of all email opens (up from 10% in the previous quarter). Thanksgiving was the biggest day for smartphone use over the holiday season; Cyber Monday biggest for desktops. On Thanksgiving, n...

Full article: http://www.searchenginejournal.com/mobile-marketing-takin...

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