19 Dec '11, 1pm

Making AdWords Work For SMBs With Bid Automation: In this line of work, I’ve talked to many small to mid-sized b...

In this line of work, I’ve talked to many small to mid-sized business owners who are trying to buy into the whole “get seen on the Internet” thing but don’t know exactly how to do it. They’ve set up a Google places page, got a few Yelp reviews, they might have even hired a guy to design their own website and do the SEO for it. Then they find out that SEO takes a little longer to rank for than they’d hoped and they sign up for AdWords, only to find out how complicated and overwhelming it can be for a first timer. After a few hours of reading PPC Hero articles and playing around in the AdWords interface, they’ve set up a couple campaigns, put together a budget and a default CPC and that’s it. Done. Typically, the SMB owner just sits back and hopes that customers and money come pouring in. They might be a little more realistic and just hope that the money trickles in at a gre...

Full article: http://www.ppchero.com/making-adwords-work-for-smbs-with-...

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