24 Jan '14, 5pm

Search Marketing: Know the Competition, Know Yourself by @Dorrrro

Sun Tzu says, “Know thy self, know thy enemy. A thousand battles, a thousand victories.” There is truly an art to the search marketing war , so I find Sun Tzu’s message quite fitting. My opinion is that you should know your competitors. You should follow them closely on certain metrics and learn from them. Competitive intelligence should be thorough and, in that spirit, I will discuss some of the top competitors in the US car industry in comparison with the UK car industry including who has good content strategy and what the brands are doing to get their online visibility.

Full article: http://www.searchenginejournal.com/search-marketing-know-...

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