22 Jan '14, 3pm

5 Critical Factors for Optimized Mobile PPC Targeting

5 Critical Factors for Optimized Mobile PPC Targeting

There's no denying that your target audience is incorporating mobile devices into their lives more with each passing day. Capturing the most value out of mobile can be a challenge – but as a PPC campaign manager, you can't ignore this huge opportunity. Before you pay for one click via mobile PPC, you need to have a specific, detailed strategy in place. It's OK to run some initial tests via mobile to get your feet wet; but mature campaigns need a thoughtful, purposeful mobile strategy in order to win big. There are numerous factors that help or hinder your mobile PPC performance. Below are five items to consider when you're crafting your mobile strategy. Some of these tactics are contained within AdWords and a few of them discuss your mobile website experience in general. Launch Mobile Preferred Ads Based on recent account audits, I think many campaign managers neglect the ...

Full article: http://searchenginewatch.com/article/2324303/5-Critical-F...

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