18 Jan '14, 3pm

Emerging Channels Challenge SEO for Mobile Marketing Dollars by @jboitnott

Emerging Channels Challenge SEO for Mobile Marketing Dollars by @jboitnott

Rhino Linings and Unilever are not alone as entertainment brands are seeking out emerging channel marketing too. Some of the first advertisers to dive into the space are film studios like CBS Films. They are using more nascent channels to drive shares and views of trailer content, behind the scenes information, and film specific homepage traffic. It culminates in helping drive ticket sales for films’ opening weekends. For a field that has seen much reliance on SEM and mostly upstream marketing opportunities for new release awareness, emerging channels are a welcome and downstream driver of demographic specific marketing.

Full article: http://www.searchenginejournal.com/emerging-channels-chal...

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