17 Jan '14, 2pm

5 Go-Tos To Make Online Reviews Work For Your Business

5 Go-Tos To Make Online Reviews Work For Your Business

By now, everyone knows that online reviews can have a tremendous impact on consumers’ purchasing decisions. Ultimately, a single review — positive or negative — can tip the scale in favor of one company over another. No doubt, the power of reviews on Google+, Yelp, Angie’s List and other local search directories continues to mount. Review prominence in search results is also rising, as they often appear for a business just below their company website and make up the majority of the corresponding top 10 search results. Major search and review sites weight online reviews very highly, and the online “word-of-mouth” credibility they offer local businesses is huge. Reviews are gold citations for local marketers, and without them, many businesses risk not being found in local search results. However, it hasn’t been easy for local businesses to generate reviews, particularly outs...

Full article: http://searchengineland.com/5-go-tos-to-make-online-revie...

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