14 Dec '11, 6pm

Should You Expect Sales-Ready-Leads From Search?

Should You Expect Sales-Ready-Leads From Search?

This is a mantra we hear far too often. Many B2B marketers expect their search marketing program to generate only high-quality leads that are immediately ready for sales interaction and closing. Question: Is this really realistic? Business Buying Is A Process Think about your own experience — both as a consumer and, if applicable, as a business buyer. How do you use search engines? Do you only conduct a search only when you’re ready to choose a partner and purchase a product or service? Probably not. In fact, market research shows that business buyers use search engines throughout their entire buying process, and we know that buyers rely on search heavily during their initial research phase. Typical B2B Buying Process But, let’s face it…. searchers engaged in general market research are not sales-ready-leads, are they? Problem Or Opportunity? Here’s a suggestion. Instead o...

Full article: http://searchengineland.com/should-you-expect-sales-ready...

Tweets

SearchCap: The Day In Search, December 14, 2011

searchengineland.com 14 Dec '11, 10pm

A Letter From Santa To The Search Community December, 2011 The North Pole Dear Search Community: Thanks so much for your m...

Analysts expect property prices to soften in 2012

channelnewsasia.com 14 Dec '11, 12pm

SINGAPORE : The Singapore private residential property market was hit with two rounds of cooling measures in 2011 - moves ...

Search Retargeting: Delivering Bargains For Search Marketers In High CPC Verticals

Search Retargeting: Delivering Bargains For Sea...

searchengineland.com 14 Dec '11, 4pm

Start High. Not sure where to begin? Start with your verticals that have the highest CPCs. Doing so will provide you with ...

Intel Leads In Process. But By How Much?

electronicsweekly.com 14 Dec '11, 5pm

Mike Bryant, CTO of Future Horizons, points out: "Intel transferred the FinFET cell libraries to its Ivy Bridge design tea...

Could Quick Backlinks Tool Replace Yahoo Search Explorer?

Could Quick Backlinks Tool Replace Yahoo Search...

searchenginewatch.com 14 Dec '11, 4pm

SEO tools are nothing new, especially with respect to link research, but 2011 has seen the market really come into maturit...

Expect Eight WIRELESS TRENDS In 2012 via Electr...

electronicdesign.com 14 Dec '11, 10pm

1 of Enlarge image Texas Instruments’ KeyStone architecture is implemented with this line of processors comprising multipl...

A Letter From Santa To The Search Community

A Letter From Santa To The Search Community

searchengineland.com 14 Dec '11, 6pm

Thanks so much for your many letters to the north pole. Your nicely written texts and emails included some familiar reques...

Who's buying me these for Christmas? These are ...

coach.com 19 Dec '11, 3pm

{"isBVEnabled":true, "isFBEnabled":true, "disclaimer":null, "style":"Q1235", "styleId":"97373", "isNew":false, "productNam...

search

todayonline.com 11 Dec '11, 9pm

SINGAPORE - With more than 300,000 downloads by users from 26 countries, buUuk - a guide to restaurants in Asia and Down U...

Policy Outlook 2012: Don't Expect Much From Was...

renewableenergyworld.com 13 Dec '11, 4pm

So what does this all mean for 2012? Federal to State Focus Shift Due to the uncertain political climate, the focus may ch...

Policy Outlook 2012: Don't Expect Much From Was...

renewableenergyworld.com 13 Dec '11, 3pm

So what does this all mean for 2012? Federal to State Focus Shift Due to the uncertain political climate, the focus may ch...

Search Engine Land’s SMX West Super Early Bird ...

searchengineland.com 15 Dec '11, 5pm

Looking for the best deals in your holiday shopping? How about an offer that saves you money now… and boosts your 2012 rev...

Singapore hotels expect strong bookings for corporate events next year

Singapore hotels expect strong bookings for cor...

channelnewsasia.com 13 Dec '11, 2pm

SINGAPORE : Corporate events bookings at Singapore hotels have increased this holiday season and the Singapore Tourism Boa...

christmas sales and fairs worth checking out th...

shopping.insing.com 17 Dec '11, 9am

Want to know the best deals in town this week? Or the biggest shopping bazaar under one roof? Then look no further than in...